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title: "The Immediate Opportunity in Women's Football: Access the Report"
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## The Immediate Opportunity in Women's Football

With every goal, match and championship win, Women's Sport continues to build well-deserved respect and recognition.

Their record growth has been researched, reported and commented on, but Fifty is deep diving to explore *why*  this is the investment opportunity for brands and sponsors to get involved in *now*. 

![DECK COVER PHOTO copy-1](https://hs.fifty.io/hubfs/DECK%20COVER%20PHOTO%20copy-1.jpg "DECK COVER PHOTO copy-1")

## Fifty's unique insights combines with industry research to reveal 3 major takeaways for readers:

1. Women’s football is the fastest growing challenger sport in the game, and its milestone moments only accelerate its growth

2. Most women’s sports have more male audience members than female, offering a diverse audience despite previous preconceptions of a gender split

3. Women’s sport garners far more positive sentiment than men’s sport, supporting a culture of positivity and offering huge value to brands & sponsors to build communities & drive positive social outcomes

![Positive vs negative sentiment ](https://hs.fifty.io/hs-fs/hubfs/Positive%20vs%20negative%20sentiment%20.png?width=350&height=232&name=Positive%20vs%20negative%20sentiment%20.png "Positive vs negative sentiment ")

## The percentage share of positive and negative sentiment within conversation around a variety of sports 

![Tribalism](https://hs.fifty.io/hs-fs/hubfs/Tribalism.png?width=300&height=239&name=Tribalism.png "Tribalism")

## The gender split when it comes to tribalism in men and women's sports

## We open the conversation up to even deeper questions such as:

1. Does **tribalism** play the same role in Women's Sport as it does in men's?

2. Is the answer **helpful or hurtful** to its growth?

3. How do fans of Women's Football choose which **team** to support?

4. How can brands **take advantage **of sponsoring Women's Sport to reach their own audiences?

## Dive into the different audiences of women's sport with granularity: 

![Audience Breakdown Women in Sport](https://hs.fifty.io/hs-fs/hubfs/Audience%20Breakdown%20Women%20in%20Sport.png?width=2000&height=839&name=Audience%20Breakdown%20Women%20in%20Sport.png "Audience Breakdown Women in Sport")

Audience overview of our sports comparison study

THE TOP LINE  
Women's Sport has massive reach, is underpinned by positive sentiment, reaches more women and engages highly valuable audiences, making it huge investment opportunity for brands and sponsors. 

THE BREAKDOWN  
Our analysis found high value fans in Sporty & Professional Parents, Trendy Gen Zers, and Grassroots Footballers. From here we identify the core audiences across various sports and offer key insights to help brands take advantage of this growing sponsorship opportunity.

GET INVOLVED  
Fill out the form below to get free access to our report and see the full scope of Women's Sport influence and audiences.

 

 

 

[ Access the Report ](https://share.hsforms.com/1n0JxdocbRwaplZNt9Xv2iwbnjiu)

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